Neighbourhood project Amsterdam Old Town

The old historic centre of Amsterdam, with the canals, the Jordaan, the Red Light District and Chinatown, is the largest tourist attraction in the Netherlands. Unfortunately, few people know what is going on in this fantastic neighbourhood. We want to show that the old town of Amsterdam is extremely versatile, and draw attention to the special sights, nice shops, local eateries and restaurants, tasting rooms, museums and unique activities.

Start of the project

That is why the project was started in 2008, based on an idea by the City Council and the Neighbourhood Development Company (BOM): a partnership between local entrepreneurs and organizations in the old town that support the city centre, intended to put the old town in a different light. Local residents are positively involved in the project by informing them about developments, listening to their wishes and by organizing activities that strengthen the solidarity between the local residents and contribute to the residents being proud of their neighbourhood.

Huis aan de drie grachen

Royal Palace on Dam square


  • Bringing the versatility of the old town to the attention of Dutch day visitors, foreign tourists, schoolchildren, students and of course to the inhabitants of Amsterdam themselves.

  • Providing the right information about the old town in a handy and affordable way for visitors to the old town.

  • Promote mutual cooperation between entrepreneurs, shop owners, hotel managers and local government.

  • Increasing the involvement of residents in their own neighbourhood.

How we achieve our goal

  • Up to date bilingual website that is easy to find via search engines.

  • Active social media tracking: Amsterdam Oude Stad (Dutch name of the project) has a popular Facebook page and an Instagram account.

  • A monthly newsletter with tips for 2.000 Dutch subscribers.

  • FREE neighbourhood map with three fun city walks and lots of tips.

  • FREE five different scavenger hunts in different areas to walk on your own. Also for children!

  • Mention of Amsterdam Old Town as an official neighbourhood on the city maps of over 240 hotels in Amsterdam.

  • Reference to the city walks by means of a QR code on the city maps of more than 100 hotels that issue an advertisement map to their guests.

  • Our enthusiastic team is available during week days for questions and advice about our partners, parking, neighbourhood promotion, events, activities and attractions.

  • Together with our partners, we organize affordable group activities, with which we directly generate revenue in the neighbourhood.

  • Sponsorship (money, promotion, help) of small-scale events that strengthen the solidarity among the residents, such as the Hartjesdagen and the Haringfestival.

  • Sponsorship (money, promotion, help) of large-scale events that attract a versatile audience, such as the Red Light Jazz festival and the Gray Pride.

  • Press contact on behalf of the neighbourhood: we like to bring media into contact with the right people or authorities.

  • Establish a dialogue between different parties in the neighbourhood.

Do you also want to become a partner or sponsor? Please dot not hesitate to contact us to discuss the possibilities.