After the renovation of Waterlooplein (square) was completed in the summer of 2009, the Residents Initiative in October 2009 developed a plan to exhibit historical photos in the public area of Nieuwe Uilenburgerstraat.
In the City Archives they found documentary photos of the Jewish market in Nieuwe Uilenburgerstraat, taken by the Jewish Austrian born photographer Wolf Suschitzky in 1935. After eight months of preparation three photos were placed on large canvas in steel frames at the facade of the building from Alliander right in front of the square in Nieuwe Uilenburgerstraat. The sizes: 3.43 x 2.75 meters (2x) and 1.70 x 2.75 meters (1x).

In addition, on the wall next to the facade of Alliander, a plate with information about the photo exhibition was placed on July 13th, 2010. On this plate, the three pictures of Wolf Suschitsky are engraved, along with one photo from the City Archives from 1943, showing a virtually empty Nieuwe Uilenburgerstraat with the ghetto signs 'Jewish district / Judenviertel'.

The exhibition aims to memorialize the cultural history of the area and at the same time draw attention of residents and tourists to the historical facts on the plate.